local  hero yarn

Franzi Charen & Asheville Grown

Franzi Charen is perhaps Downtown Asheville’s strongest small-business advocate and one-woman idea generator. She owns the trendsetting boutique Hip Replacements, but her real heroism comes from the strong connections she’s built between local business owners and customers with the Asheville Grown Business Alliance. It started with posters and t-shirts encouraging customers to “Love Asheville, Go Local” but grew to a network that helps our public schools with the Go Local card. From participating on the Downtown Commission to events like the Venture Local Fair, Franzi’s voice is part of the downtown development conversation, and her work proves that real success comes not from competition but from radical collaboration and bringing people together.

25% of the purchase price of this skein of Local Hero 
yarn in Franzi’s colorway goes to the Asheville Grown Business Alliance. The most visible part of Asheville Grown is the Go Local Card, a program where local small businesses give discounts to customers who purchase the card. Half the money raised from selling the cards goes to the Asheville City public schools.  Behind the scenes, Asheville Grown works to promote a vibrant and sustainable city based around healthy local small businesses.  For example, the Invest Local CD is a partnership with Self-Help Credit Union which helps fund locally owned and independent businesses in Western North Carolina.  

More about Franzi and the work she does:
ExploreAsheville interview with Franzi: “To Asheville with Love
Mountain Xpress article about Venture Local Fair
Mountain Xpress article: “Go Local 2015: Asheville Grown Grows Up”
Blog posts by Franzi on Go Local website
Visit the Asheville Grown website.

SUPPORT: You can support the work of Asheville Grown via the following methods:
Buy a Go Local card & support Asheville City Schools while shopping locally!
If you have a locally owned and independent business, join the Go Local program.
buy a skein of Local Hero yarn in Franzi’s colorway!
Invest in a Go Local Certificate of Deposit through Self Help Credit Union. Funds raised go specifically to fund locally owned and independent businesses in Western North Carolina and home loans that are held locally. 

Invest local herehttp://ashevillegrown.com/invest-local/http://ashevillegrown.com/invest-local/http://ashevillegrown.com/invest-local/shapeimage_4_link_0shapeimage_4_link_1

photo credit: The mountain xpress

photo credit: The mountain xpress